StepStone employees make a promise

Düsseldorf, 29/09/2020

With its new brand campaign, the online job platform StepStone puts itself side by the side with all professionals. "This year, the world of work has changed more rapidly than ever before. Occupations that previously received too little attention have become particularly important, many companies have stopped recruiting during the lockdown and some people have abruptly lost their jobs," says Kirsten Brückner, Senior Director Global Brand at StepStone. "At StepStone, we want everyone to know that we are here to help them find their place in the world of work. And our employees prefer to do that themselves," explains Brückner, who has been responsible for StepStone's global brand presence since June. She previously worked in various management positions at mobile.de and Mars, most recently as CMO of mobile.de.

The two new TV and online ads feature StepStone employees from all areas of the Düsseldorf-based company. They are representative of their more than 3,700 colleagues around the world who are committed to finding the right job for everyone. "We don't see our campaign as exclusively about advertising messages, but as an opportunity to show what makes StepStone special," says Brückner.

The spots present people in different scenes of their working lives and show the emotions and challenges of the working world without filters. The campaign was developed together with Hamburg-based agency Kolle Rebbe, which won the StepStone account back in the summer. "The new claim 'Eure Jobs sind unser Job' makes it clear that StepStone accompanies people in their job search and helps them find exactly what they are really looking for," says Martin Terhart, responsible for creation at Kolle Rebbe.

Reach in all occupational groups

The key visual of the campaign is an ever-lengthening job search bar. It transfers the central message that StepStone is there for everyone to the various forms of advertising. The media strategy was developed together with experts from the independent media agency Crossmedia in Düsseldorf, which has already been active for StepStone since the end of 2019. In addition to TV and online, the campaign also includes a nationwide communication via screens at train stations and subway stations. "This way, we reach professionals and jobseekers not only at home, but where they are every day. New and a special highlight for the new season is perimeter advertising in nine Bundesliga stadiums. It puts another exclamation mark on an already loud campaign," explains Brückner. In addition, digital advertising media will be used and interactive campaigns and competitions launched on social media channels.

Job market recovers

"Since the summer, we have already seen that the trends in job searches on StepStone are pointing upwards again. More and more companies are looking intensively for employees. With us, they come together with job seekers in Germany. Our media strategy is aimed at making even more applicants aware of our value proposition," says Brückner.

Responsible at StepStone:

Kirsten Brückner, Senior Director Global Brand

Constanze Duplantier, Senior Marketing Manager

Nikolas Kamm, Marketing Manager

Moritz Diekmann, Consultant

Solon Magoulakis, Director Product Design & Creative

Responsible at Kolle Rebbe:

Head of Creation: Andreas Brunsch, Martin Terhart

Art: Martin Bergmann, Cindy Fuhlendorf

Text: Max Wort, Amman Mohammed

Head of consulting: Cordula Möller

Consulting: Olga Baiz, Maiken Liedtke

Strategy: Annika Düren

FFF Producer: Alice Feja

Responsible for Crossmedia:

Susanne te Poel, Managing Partner

Sebastian Wissusek, Group Head

Daniel Fünger, Senior Consultant

Christina Vallentin, Senior Consultant

Kristina Rieck, Consultant