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Stepstone lends a "helping hand"

Düsseldorf/Berlin, 09/01/2024

  • Online job platform launches new TV campaign
  • Agency partner: TryNoAgency part of GROW

Thinking about a job change? Yes! But how? Almost one in two Germans are not happy with their current employer and are thinking about a career change*, but most find it difficult to put these thoughts into practice. This is where the online job platform Stepstone comes in with its new campaign. And literally takes job seekers by the hand. With a clear and eye-catching key visual that runs through all communication touchpoints: the "helping hand".

Salary too low? Stressful job? Long working hours or simply want to try something new? There are many reasons to change jobs, but just as many questions. Stepstone offers the solution. Whenever there is uncertainty, Stepstone is a helping hand when the right offer comes along. Be it a simple job search or transparent salary ranges for every job advertisement.

"With the new campaign, we are further developing the Stepstone brand promise. We help our users in their job search, provide answers to all questions about jobs and guide them step by step through the application process. Clear, understandable, recognizable," says Claus-Peter Heinrich, Senior Director Brand at The Stepstone Group, describing the idea behind the campaign.

"Anyone looking for a job needs real help. This ranges from office jobs such as project managers to service staff. And not just white collar workers," says Stefan Nagel, Managing Director of TryNoAgency part of GROW: "That's why we show in our stories how Stepstone specifically supports people from all walks of life in their search."

The commercials can now be seen on popular TV stations in Germany. The media agency responsible for TV is Wavemaker. The spots will also be shown on online streaming platforms such as YouTube and on the social platforms of Meta, TikTok and LinkedIn. The campaign can also be seen in other countries in which The Stepstone Group is active. These include Belgium and Austria (Stepstone) as well as Ireland (IrishJobs), Northern Ireland (NIJobs) and the UK (Totaljobs).

Naomi Abe, Head of TryNoProduction, was responsible for directing the commercials.

*Source: „Puls Check Arbeitsmarkt 2023”, The Stepstone Group